Project overview
Develop and implement a communications plan to promote the ‘Warm Home Cool Home’ program on behalf of the Moreland Energy Foundation.
Project description
- Determine how to reach the specific local target audience (low income earners with a concession card)
- Develop a communications strategy using a mix of social marketing and traditional marketing communications
- Design a recognisable visual
- Plan and book advertising across online, outdoor (trams) and local press, design and deliver all campaign collateral
Project objective
Develop and implement a communications plan to promote the ‘Warm Home Cool Home’ program.
Project outcome
This campaign exceeded response targets for the number of free energy checks delivered to low
income earners. It was initially delivered during a climate of householder distrust of government
sustainability programs.
Project elements
