Introducing Lake Mac’s Green Waste Service

Project overview

Mesch Engagement was appointed in 2012 to develop, create, design and deliver a communications and engagement strategy to support the introduction of a green waste collection service for Lake Macquarie.

Project description

Develop, deliver and analyse a market research testing program to inform development of the campaign
Write a four phase communications, marketing and engagement strategy to reach all elements of the Lake Macquarie community
Create and design a brand including key visuals and messages
Plan, book and execute (including creative) a multi-channel advertising program across television, radio, outdoor, online and press
Create a free media strategy incorporating traditional and social media channels
Design and deliver a face to face community engagement program
Write, design and produce all campaign collateral including signage for trucks, posters, postcards, information pack, promotional banners and signage, information ﬂyers, innovative displays, media releases, social media content and media alerts.
Manage the evaluation of the campaign by external consultants.

Good for your garden – good for the earth

Project objective

Strong adoption and correct usage of the new green waste service by Lake Macquarie residents.

Project outcome

Material collected in the first three months of the service was 99.7% contaminant free. The project won the 2014 NSW Local Government Excellence Awards organics category.

Everyone’s a winner with this project. It costs us nothing, it saves Council money and that gives us more because rates can be used elsewhere and the compost that is used in the environment.

Community Member