Project overview
Create an engaging digital loop and supporting public awareness material to inspire 18 to 35-year old visitors to the Victorian ski fields to put litter in a bin and recycle wherever possible.
This project was delivered by NevRwaste (the North East Victoria Regional Waste Management
Group) on behalf of Mount Hotham, Falls Creek, Dinner Plain and Mount Buller and was funded by Sustainability Victoria.
Project description
- Develop the key message, copywrite, direct and produce a 60 second digital loop advertisement
- Source appropriate imagery without the need for onsite filming
- Design a brand and collateral for the resorts to use to support the advertisement
Project objective
Create an engaging digital loop and supporting public awareness material to inspire 18 to 35 year old visitors to the Victorian ski fields to put litter in a bin and recycle wherever possible.
Project outcome
Mesch Engagement delivered an engaging, fun and inspiring clip which is run in various public areas at Mount Buller, Mount Hotham, Falls Creek and Dinner Plain during the ski season.
Project elements
